The Company

mySkin, Inc. has invented the world’s first transdermal skin analysis system, dermograph™. We also have the world’s largest online social beauty platform at The dermograph™ uses a new approach to measure skin health through a proprietary imaging technology. uses collaborative filtering of user’s skin similarity (SkinTwins), their skin type and product experiences to create a social community around skincare. Both these initiatives help people understand their skin, using science, and connect them to the right products.


Our latest product is OKU, world’s first personal skin coach – a device and app for consumers to guide them to the best possible skin.

Rahul Mehendale
Co-founder and CEO of mySkin, Rahul is a serial entrepreneur (founded StopLift and Pace Analytics). In a management consulting stint with Deloitte Consulting, he was a founding team member of the Innovation Strategy practice. His clients included the world’s largest medical products manufacturers, a leading women’s beauty brand, and the largest global search firm. He graduated MBA with Distinction from Harvard Business School and MS from the University of Wisconsin-Madison. Rahul can be found either at work, with his two daughters and wife, or scrambling to hit the ball at the tennis court.
Sava Marinkovich
Co-founder and COO of mySkin, Sava has deep knowledge in nanotechnology, healthcare, user experience, and plays quite a bit in algorithms, skintwins, and devices. Sava previously led technology marketing in Digital Service Technologies for hospitals and consumers across EMEA while at GE Healthcare International. He was most recently Ernst and Young’s Entrepreneur of the Year (innovation) in Serbia in 2012. Sava is a graduate of Harvard Business School and is passionate about skiing, golf, classical books, and wine.
Djuro Koruga
Dr. Koruga is the Chief Science Officer for mySkin. He is a Professor of Biomedical Engineering and leads the Nanotechnology Biomedical Engineering Group at the University of Belgrade. Dr. Koruga was a Fulbright and IDEX Fellow and serves as a visiting professor to various universities and institutions in the US, Japan, Greece, South Korea, and China as a globally renowned expert in molecular electronics and bioelectronics. He has served as a principle Investigator of over 12 Industry and Ministry of Technology financed projects. He is widely published in over 120 journal and conference papers and has authored over 12 books.
Jadran Bandic
Dr. Bandic is an MD in Plastic Surgery and Dermatosurgery and Head of ORS Hospital, Serbia. As Chief Medical Officer for mySkin®, he brings over 30 years of clinical and surgical skin experience, and has developed proprietary algorithms and hardware to analyze skin. Over 6,000 patients have benefited from these innovations. Dr. Bandic is the President of the Serbian Dermoscopy Association, Board member of the International Dermoscopy Society, Member of the Yugoslav Association of Plastic Reconstructive and Aesthetic Surgery, and Member of IPRAS (International Plastic Reconstructive Aesthetic Surgery).
The team behind the dermograph™

We are a diverse team of skincare aficionados, engineers, mathematicians, research scientists, innovators, designers, marketers and doctors who are solely focused and dedicated to innovation in the skincare realm. With the dermograph, we aim at helping beauty professionals guide their customers to better understand their skin and find the right skincare products for specific skin types.


With an international footprint across Europe, the Americas and Asia, our goal is to solve the mysteries of the largest organ of our body. Our research labs are teeming with new discoveries every day and we are constantly striving to bring you these innovations in the form of easy to use products for skincare professionals that will make people’s skincare decisions (and life!) easier.